I was on of the first employees for Airtasker along with the developer.
My job was to work on the UI UX for the APP and website rebuild along with developing the brand strategy and style guide. I worked with the guys for two years developing the platform to pretty much what you see today.
I worked on wire-framing, user flows and mockups that were then implemented by the developer. I chose the colours for Airtasker and pushed the brand towards flat minimal branding before it became a mainstream applied aesthetic.
At the time there was literally hundreds of brands competing for the space and I really believe our design and brand were essential to us gaining more attention and traction in the marketplace.
WHAT WE DID
- UX / UI
- Art direction